WE DO GYM
White text on black background reads "Gymshark We Do Gym."

Gymshark wanted a new brand platform which introduced us to new audiences, without alienating our existing ones. It had to set us a part from competitors, and ‘own’ the gym space. We often get called a sportswear brand, but we’re not a sportswear brand. We’re a gymwear brand. And We Do Gym.

As a Lead Creative on Gymshark’s biggest ever global brand campaign, We Do Gym celebrates all the nuances of gym culture and IYKYK human truths.

OOH, Social Media, Digital, Script, CRM, Paid Search/Social, Reels.

Underground station advertisement for Gymshark featuring a man straining with the text 'The real pain starts 2 days after leg day' and 'We do gym'.
A large advertisement under a railway bridge features a person with a tired expression holding a fork with broccoli. The text reads, "Chicken, rice, & broccoli for dinner. Again. Gymshark. We do gym." A passerby walks by on the sidewalk. A digital display stands nearby.
Group of people in athletic wear posing for Gymshark ad with text "WE DO GYM" and brand message below.

Brand: Gymshark
Agency: In-house
Creatives: Chloe Adams, Mikey Robinson

Street scene with a moving person wearing a hoodie and backpack. A large advertisement shows a person holding egg cartons accompanied by the text 'Never Skip Egg Day - Gymshark - We Do Gym.' Nearby is a 'Prestige Framing' sign and some graffiti.