LOGIC VAPES STEAMTOWN

In 2018, Logic wanted to activate at some high-profile festivals around the UK during Summer. We had to deliver a brand experience that excited visitors, blended in with the festival environment, didn’t feel too salesy and encouraged dwell time.

From concept to creation, I lead the concept development of Steamtown, a steampunk inspired festival experience blending flavour with fantasy with multiple touchpoints including, Fogg’s Convenience (trial and retail), Steam House Tavern (bar and DJ) and the Pipeworks Playground (deep engagement).

Crowd gathered at an outdoor event area with a sign reading 'STEAMTOWN' and 'BAR DANCE VAPE'. The setup includes a bar and seating under an industrial-style structure with metal pipes. People are wearing jackets and some are standing, while others are sitting on makeshift benches made from pallets.
"Welcome to Steamtown" text on a black background with a description about a fictional world combining historic and futuristic elements. Includes a tagline about industrial steam-powered machinery. Logo at the bottom right corner.
Illustrated design concept of a retail store with nautical theme, featuring hanging products, a logo that reads 'logic,' and decorative elements resembling a ship's interior. Two sketched human figures are in the foreground.
Floor plan illustrating a visitor journey with labeled areas: Experience, Social, Bar & DJ, Retail & Trial, Entrance, Meet, and Greet. Overlapping circles indicate zones, with pathways and furnishings depicted.
People at a vape shop counter with a smiling attendant, promotional signs for Logic Vapes, and decorative clock-themed background.
Collage of steampunk-themed images including vintage gauges, gears, green-lensed goggles, a person in steampunk attire with a mask and top hat, a rustic map, antique light fixtures, and a person smoking an e-cigarette.
Illustration of a steampunk-themed booth or exhibit labeled "STEAMTOWN," featuring industrial design elements, gears, and pipes, with people in steampunk attire interacting within the space.
Person in steampunk costume with goggles and metallic details, standing in front of a sign that reads "Steamtown" and "logic."

Experiential marketing, activation, festival, pop-up, sampling, retail, immersive.

Brand: Logic Vapes
Agency: TRO
Creative: Chloe Adams