BRitish airways snowtopia
A person in a white yeti costume taking a selfie with a woman wearing a beanie and ski goggles. The costume resembles a white creature with a blue headpiece, and the person is wearing a British Airways vest.
Collage of people enjoying winter activities in a snowy landscape. Scenes include socializing in snow, sitting on beanbags, relaxing in hammocks, visiting a beach hut, a tropical-themed area, taking photos by large letters, and snowboarding. Text overlays include phrases like 'Relax with Mates,' 'Chill Out,' and 'Instagrammable Moment.'
Announcement for British Airways' new destination, Snowtopia. Describes it as an Instagrammable spot with beach huts, inflatable palm trees, hammocks, and deck chairs. Mentions potential installation of an Insta-worthy statue with hashtags like 'ISNOWEDOFF.'
Group of people in winter clothing posing in front of a "Snowtopia" sign, surrounded by inflatable pool toys and wearing funny hats and glasses.
Sign showing 'Snowtopia at Snowbombing' and 'Check-in This Way' with mountain graphic.
Three people in winter attire taking a selfie using a selfie stick on a snowy landscape, holding inflatable tropical-themed props like a palm tree and pineapple. They're wearing leis and large sunglasses.
Person in ski gear adjusting equipment on a snowy day
Footprint in snow with text 'The Legend is True', mysterious context.
British Airways announcement for "Snowtopia," a new destination, featuring snow activities, prizes, and a Yeti sighting warning.
Person in a white furry costume skiing on a snowy slope, wearing a pilot hat and goggles, holding ski poles.

British Airways Gatwick wanted to activate at Snowbombing Festival in 2019 to promote their ski network and also show that they’re not as stuffy and serious as people think. They wanted a ‘destination’ type experience where people could come hang out and have fun.

We had to create a simple, yet memorable activation that BA could credibly own, added value to the festival (not look out of place) and most of all, resonated with a young, modern audience that got people organically sharing online.

I also pitched one additional (more slightly bonkers) idea…

Experiential, activation, organic social.

Brand: British Airways
Agency: TRO
Creative: Chloe Adams

3D visualizations of an event space called Snowbombing: Snowtopia. The space features winter-themed decorations, signage, and props, including luggage, snowboards, and palm trees. The British Airways branding is prominently displayed. The setup includes seating areas and decorative elements like life rings and beach balls.
Group of people in ski attire enjoying a snowy outdoor gathering, surrounded by palm trees and fog.
Collage of Yeti sightings and activities including Yeti footprints in snow, blurred Yeti figure running in forest, people posing with Yeti in costume, man taking selfie with Yeti costume, and snowy landscape with Yeti in distance; includes sign warning about Yeti.
Group of British Airways crew with a person in yeti costume holding a branded snowboard promoting #BAYetiWatch, on a snowy backdrop.
A group of people wearing ski helmets and goggles posing with a person dressed in a yeti costume at a snowy location.
Man with beard and colorful hat posing with person in white yeti costume wearing sunglasses.